FILM MARKETING: Second Best

Over the last few months, I’ve been working with Justin Bell (Producer) and Jason Wong (Director) designing the marketing materials for their Indian-themed comedic short SECOND BEST. Every summer, sisters Taila (Puja Mohindra) and Deepa (Kosha Patel) ship off to Hindi Camp with their family for a weekend of yoga, matchmaking, and East Indian culture. But this year, the girls are without their mother, and their widowed father Raajesh (Duncan Bravo) is left picking up the slack.

I typically do my designs 100% digitally, but this project was different in that it required alot of illustration.  So I broke out my art kit and went to work.  Despite some of my initial apprehension regarding my ability to sketch the reverse angle of the girls for the DVD packaging, things worked out.  The the film title and end credit sequence were also animated by me… keep an eye out for them at a later date.  For now, take a look at our branding process and what we landed on.